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Bonusprogramme: Rabattsysteme für Kunden erfolgreich gestalten
by Thomas LauerBonusprogramme haben seit der Abschaffung des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie können Unternehmen davon profitieren? Das Standardwerk liefert einen vollständigen und systematischen Überblick zu allen Aspekten und zeigt, wie Kundenbonusprogramme gestaltet werden können. Mit Fallbeispielen und Checklisten zur Konzeption, Einführung und Optimierung von Bonusprogrammen und Rabattsystemen. Die 2. Auflage wurde aktualisiert und um Abschnitte zu den psychologischen Grundlagen, zu Rechtsfragen und empirischen Studien ergänzt.
Organizational Systems: Managing Complexity with the Viable System Model
by Alfonso Reyes Raul EspejoOrganizational Systems clarifies the application of cybernetic ideas, particularly those of Beer's Viable System Model, to organizational diagnosis and design. Readers learn to appreciate the relevance of seeing the systemic coherence of the world. The book argues that many of the problems we experience today are routed in our practice of fragmenting that needs to be connected as a whole. It offers a method to study and design organizations and a methodology to deal with implementation problems. It is the outcome of many years of working experience with government offices as well as with all kinds of public and private enterprises. At a more detailed level this book offers an in depth discussion of variety engineering that is not available either in the primary or secondary literature.
Plant Desiccation Tolerance
by Erwin Beck Ulrich Lüttge Dorothea BartelsDesiccation tolerance was essential when plants first began to conquer land, roughly 400 million years ago. While most desiccation-tolerant plants belong to basal phylogenetic taxa, this capacity has also evolved among some vascular plant species. In this volume renowned experts treat plant desiccation tolerance at the organismic as well as at the cellular level. The diversity of ecophysiological adaptations and acclimations of cyanobacteria, eukaryotic algae, mosses, and lichens is addressed in several chapters. The particular problems of vascular plants during dehydration/rehydration cycles resulting not only from their hydraulic architectures, but also from severe secondary stresses associated with the desiccated state are discussed. Based on the treatment of desiccation tolerance at the organismic level, a second section of the book is devoted to the cell biological level. It delineates the general concepts of functional genomics, epigenetics, genetics, molecular biology and the sensing and signalling networks of systems biology involved in dehydration/rehydration cycles. This book provides an invaluable compilation of current knowledge, which is a prerequisite for a better understanding of plant desiccation tolerance in natural as well as agro- and forest ecosystems where water is one of the most essential resources.
Building the Cape Verde Islands (Springer Theses)
by Ricardo A. RamalhoHotspots are enigmatic surface features that are not easily explained in the framework of plate tectonics. Investigating their origin is the goal of this thesis, using field evidence collected in the Cape Verde Islands, a prominent hotspot archipelago in the eastern Atlantic Ocean. The approach taken is to document uplift of the islands relative to sea level and use the uplift features to test various models of hotspot development. Island uplift is thought to arise from the growth of the anomalously shallow seafloor on which the islands rest, known as the bathymetric swell, which is characteristic of hotspots. The work comprises a geological summary and detailed mapping of paleo sea level markers on Cape Verde. Isotopic dating of the markers shows that uplift on the islands over the last 6 Myr is up to 400 m, and that the uplift chronology varies among islands. Two processes act to raise the Cape Verde Islands. The dominant process is one that is local to individual islands. The regional, swell-related component is smaller, and possibly episodic. The observations provide strong constraints on swell development and on hotspot models.
Real Estate Investments in Germany
by Jutta C. Möller Michael Mütze Thomas SenffThe real estate market in Germany has recovered remarkably well from 2008/09 crisis. Portfolio transactions, infrastructure projects as well as investments in commercial and residential real estate are on the rise. This publication provides investors, property developers and advisers with a practical guideline to the legal, tax and commercial framework for real estate investments in Germany.
Geophysics in Mining and Environmental Protection
by Adam F. Idziak Ryszard DubielThis book contains contributions to the 32nd Polish-Czech-Slovak Symposium on Mining and Environmental Geophysics held in May 2009 in Piechowice (Poland). The papers are related to various aspects of geophysical science such as induced seismicity, engineering seismology, environmental geophysics and geophysics in geology
Mechanical Integration of Plant Cells and Plants
by Przemyslaw WojtaszekChemical reactions and interactions between molecules are commonly considered the basis of life, and thus the biochemical nature of cells and organisms is relatively well recognized. Research conducted in recent years, however, increasingly indicates that physical forces profoundly affect the functioning of life at all levels of its organization. To detect and to respond to such forces, plant cells and plants need to be structured mechanically. This volume focuses on mechanical aspects of plant life. It starts with a consideration of the mechanical integration of supracellular structures and mechanical properties of cellular building blocks to show how the structural integrity of plant cells is achieved and maintained during growth and development. The following chapters reveal how the functioning of integrated plant cells contributes to the mechanical integration of plants, and how the latter are able to detect physical stimuli and to reorganize their own cells in response to them. The mechanical aspects of plant responses to stresses are also presented. Finally, all these aspects are placed in an evolutionary context.
History of Cartography
by Elri Liebenberg Imre Josef DemhardtThis volume comprises the proceedings of the 2010 International Symposium of the ICA Commission on the History of Cartography. The nineteen papers reflect the research interests of the Commission which span the period from the Enlightenment to the evolution of Geographical Information Science. Apart from studies on general cartography, the volume, which reflects some co-operation with the ICA Commission on Maps and Society and the United States Geological Survey (USGS), contains regional studies on cartographic endeavours in Northern America, Brazil, and Southern Africa.The ICA Commission on Maps and Society participated as its field of study often overlaps with that of the ICA Commission on the History of Cartography. The USGS which is the official USA mapping organisation, was invited to emphasise that the ICA Commission on the History of Cartography is not only interested in historical maps, but also has as mandate the research and document the history of Geographical Information Science. The ICA Commission on Maps and Society participated as its field of study often overlaps with that of the ICA Commission on the History of Cartography. The USGS which is the official USA mapping organisation, was invited to emphasise that the ICA Commission on the History of Cartography is not only interested in historical maps, but also has as mandate the research and document the history of Geographical Information Science.
Dermal Tumors: The Basics
by Bruce R. Smoller Kim M. HiattDermal Tumors: The Basics will serve as an effective and efficient handbook for the student of dermatopathology, and as a practical bench reference for the practicing diagnostician who desires rapid access to criteria that are useful in differentiating histologically similar entities. The reader will be able to focus upon a single histologic observation, i.e., inflammatory conditions without epidermal changes, and use this as a starting point from which to build a differential diagnosis based upon pattern recognition. As each entity is addressed, there will be a concise discussion of the basic clinical findings and epidemiologic associations. This will be followed by a histologic description, highlighting areas that serve to discriminate between the entity under discussion and similar ones. Any immunologic studies that might augment the diagnostic sensitivity or specificity will be discussed. The chapters are thematically based and consist of essential bullet points arranged in organized outlines allowing for easy access and direct comparison between entities. The salient histologic features are depicted with abundant high quality, full-color photomicrographs placed immediately adjacent to the appropriate histologic bullet points. This volume will serve as an effective and efficient handbook for the student of dermatopathology, and as a practical bench reference for the practicing diagnostician who desires rapid access to criteria that are useful in differentiating histologically similar entities. The elaborate pictorial documentation will also enable the book to serve as an atlas of the commonest dermatologic disorders.
Chemical Biology of the Tropics: An Interdisciplinary Approach (Signaling and Communication in Plants #8)
by Tiffany Weir Jorge M. VivancoThe mystique of the rainforest has captured the imaginations of generations of young people, explorers, authors, and biologists. It is a delicate ecosystem whose myriad sounds and smells, whose vibrancy of life, is balanced by constant cycles of death and decay. It is a place of fierce competition where unusual partnerships are forged and creative survival strategies are the norm. In this book, you will meet the scientific pioneers who first attempted to quantify and understand the vast diversity of these tropical forests, as well as their successors, who utilize modern tools and technologies to dissect the chemical nature of rainforest interactions. This book provides a general background on biodiversity and the study of chemical ecology before moving into specific chemical examples of insect defenses and microbial communication. It finishes with first-hand accounts of the trials and tribulations of a canopy biology pioneer and a rainforest research novice, while assessing the state of modern tropical research, its importance to humanity, and the ecological, political, and ethical issues that need to be tackled in order to move the field forward.
Conditionals and Modularity in General Logics (Cognitive Technologies)
by Dov M. Gabbay Karl SchlechtaThis text centers around three main subjects. The first is the concept of modularity and independence in classical logic and nonmonotonic and other nonclassical logic, and the consequences on syntactic and semantical interpolation and language change. In particular, we will show the connection between interpolation for nonmonotonic logic and manipulation of an abstract notion of size. Modularity is essentially the ability to put partial results achieved independently together for a global result. The second aspect of the book is the authors' uniform picture of conditionals, including many-valued logics and structures on the language elements themselves and on the truth value set. The third topic explained by the authors is neighbourhood semantics, their connection to independence, and their common points and differences for various logics, e.g., for defaults and deontic logic, for the limit version of preferential logics, and for general approximation. The book will be of value to researchers and graduate students in logic and theoretical computer science.
Cell Cycle in Development (Results and Problems in Cell Differentiation #53)
by Jacek Z. KubiakThis book focuses on the intersection between cell cycle regulation and embryo development. Specific modifications of the canonical cell cycle occur throughout the whole period of development and are adapted to fulfil functions coded by the developmental program. Deciphering these adaptations is essential to comprehending how living organisms develop. The aim of this book is to review the best-known modifications and adaptations of the cell cycle during development. The first chapters cover the general problems of how the cell cycle evolves, while consecutive chapters guide readers through the plethora of such phenomena. The book closes with a description of specific changes in the cell cycle of neurons in the senescent human brain. Taken together, the chapters present a panorama of species - from worms to humans - and of developmental stages - from unfertilized oocyte to aged adult.
Fluvial Hydrodynamics
by Subhasish DeyThe state-of-the-art in fluvial hydrodynamics can be examined only through a careful exploration of the theoretical development and applied engineering technology. The book is primarily focused, since most up-to-date research findings in the field are presented, on the research aspects that involve a comprehensive knowledge of sediment dynamics in turbulent flows. It begins with the fundamentals of hydrodynamics and particle motion followed by turbulence characteristics related to sediment motion. Then, the sediment dynamics is analysed from a classical perspective by applying the mean bed shear approach and additionally incorporating a statistical description for the role of turbulence. The work finally examines the local scour problems at hydraulic structures and scale models. It is intended to design as a course textbook in graduate / research level and a guide for the field engineers as well, keeping up with modern technological developments. Therefore, as a simple prerequisite, the background of the readers should have a basic knowledge in hydraulics in undergraduate level and an understanding of fundamentals of calculus.
Modelling of Hydrological Processes in the Narew Catchment
by Dorota Świątek Tomasz OkruszkoSince climate and land use strongly affect the runoff pattern and intensity of solute export, it is likely that some observations and conclusions formulated on the basis of investigations carried out in forested catchment may not be fully adequate to describe controls on solute export from agricultural watersheds. The primary objective of the present research is to better understand the flow paths that affect the fluxes of dissolved compounds from a small agricultural catchment during snowmelt. This book focuses on spring snowmelt, because this is the dominant hydrological event in many moderate and high latitude catchments and, thus, is regarded as a prominent factor influencing the quality of surface waters
Community-Built Databases: Research and Development
by Eric PardedeWikipedia, Flickr, You Tube, Facebook, LinkedIn are all examples of large community-built databases, although with quite diverse purposes and collaboration patterns. Their usage and dissemination will further grow introducing e.g. new semantics, personalization, or interactive media. Pardede delivers the first comprehensive research reference on community-built databases. The contributions discuss various technical and social aspects of research in and development in areas like in Web science, social networks, and collaborative information systems. Pardede delivers the first comprehensive research reference on community-built databases. The contributions discuss various technical and social aspects of research in and development in areas like in Web science, social networks, and collaborative information systems.
Agile Business Rule Development: Process, Architecture, and JRules Examples
by Hafedh Mili Jérôme BoyerBusiness rules are everywhere. Every enterprise process, task, activity, or function is governed by rules. However, some of these rules are implicit and thus poorly enforced, others are written but not enforced, and still others are perhaps poorly written and obscurely enforced. The business rule approach looks for ways to elicit, communicate, and manage business rules in a way that all stakeholders can understand, and to enforce them within the IT infrastructure in a way that supports their traceability and facilitates their maintenance. Boyer and Mili will help you to adopt the business rules approach effectively. While most business rule development methodologies put a heavy emphasis on up-front business modeling and analysis, agile business rule development (ABRD) as introduced in this book is incremental, iterative, and test-driven. Rather than spending weeks discovering and analyzing rules for a complete business function, ABRD puts the emphasis on producing executable, tested rule sets early in the project without jeopardizing the quality, longevity, and maintainability of the end result. The authors' presentation covers all four aspects required for a successful application of the business rules approach: (1) foundations, to understand what business rules are (and are not) and what they can do for you; (2) methodology, to understand how to apply the business rules approach; (3) architecture, to understand how rule automation impacts your application; (4) implementation, to actually deliver the technical solution within the context of a particular business rule management system (BRMS). Throughout the book, the authors use an insurance case study that deals with claim processing. Boyer and Mili cater to different audiences: Project managers will find a pragmatic, proven methodology for delivering and maintaining business rule applications. Business analysts and rule authors will benefit from guidelines and best practices for rule discovery and analysis. Application architects and software developers will appreciate an exploration of the design space for business rule applications, proven architectural and design patterns, and coding guidelines for using JRules.
Trends in Colloid and Interface Science XXIV
by Karel Procházka Victor StarovThis volume includes 35 contributions to the 24th Conference of the European Colloid and Interface Society which took place in September 2010 in Prague. The contributions from leading scientists cover a broad spectrum of the following topics: * Self-assembling, Stimuli-responsive and Hierarchically Organized Systems * Colloid, Polymer and Polyelectrolyte Solutions; Concentrated Systems and Gels * Thin Films, Interfaces and Surfaces; Wetting Phenomena * Novel Nano-to-Mesostructured Functional Materials * Biologically Important and Bioinspired Systems; Pharmaceutical and Medical Applications
Justice and Conflicts
by Elisabeth Kals Jürgen MaesCentral to the book are questions concerning the existence and the characteristics of justice motives, and concerning the influence that justice motives and justice judgements have on the emergence, but also the solution of social conflicts. Five main themes will be addressed: (1) "Introduction and justice motive", (2) "organizational justice", (3) "ecological justice", (4) "social conflicts", and (5) "solution of conflicts". The authors of the editions are scholars of psychology, as well as distinguished experts from various other disciplines, including sociologists, economists, legal scholar, educationalists, and ethicists. The common ground of all contributors is their independent conduction of empirical research on justice issues. Apart from the German contributors, authors represent scholars from the US, India, Korea, New Zealand, and various European countries (Austria, Switzerland, the Netherlands, UK, Sweden).
Implementierung von IT Service-Management
by Arne Fischer Andreas BreiterBisher wurde das IT Service-Management in der öffentlichen Verwaltung in Deutschland nur am Rande behandelt. In diesem Buch geben die Autoren einen umfassenden Einblick in die bisherigen Fortschritte bei der Implementierung von IT-Prozessen in öffentlichen Einrichtungen und arbeiten, basierend auf fünf Fallstudien, Erfolgsfaktoren heraus, die auch auf andere Organisationen übertragbar sind. Bei der Aufbereitung der Erfolgsfaktoren liegt der Schwerpunkt bei den organisatorischen Maßnahmen zur Prozess-, Kunden- und Dienstleistungsorientierung.
CMR and MDCT in Cardiac Masses
by Alexis JacquierThis book, unique in focusing specifically on cardiac masses, is the result of cooperation among a number of teams of radiologists working under the aegis of the French Society of Cardiovascular Imaging (SFICV). Its goal is to review the different CMR sequences and CT acquisition protocols used to explore cardiac masses, highlighting their diagnostic capabilities. It has been designed as a teaching tool and offers a fully illustrated compendium of clinical cases, tables summarizing data, and decision-making trees essential in everyday practice. It is presented as a practical handbook and can be either read cover to cover or consulted whenever needed during a cardiac imaging assignment. The book is intended for all students and experienced practitioners, whether radiologists or not, who are interested in cardiac or thoracic pathology.
Dienstleistungen für die energieeffiziente Stadt
by Britta Oertel Michael KnollFörderung und Umsetzung von Energieeffizienz und Klimaschutz zählen zu den vorrangigen Aufgaben von Städten und Gemeinden. Innovative Dienstleistungen leisten hierzu einen bedeutenden Beitrag. Der Sammelband präsentiert aktuelle Umsetzungskonzepte aus 15 Städten und bietet einen Überblick über neue Erkenntnisse aus der Dienstleistungsforschung im Hinblick auf Energieeffizienz. Die Beiträge anerkannter Wissenschaftler richten sich an alle, die sich dieses interdisziplinäre Forschungs- und Handlungsfeld erschließen möchten.
25 Jahre Arbeitsgemeinschaft - 25 Jahre Arzthaftung: Von der Krähentheorie bis zum groben Behandlungsfehler
by AG Rechtsanwälte im Medizinrecht e.VDie Arbeitsgemeinschaft Rechtsanwälte im Medizinrecht e. V. wurde 1986 von Rechtsanwälten gegründet mit dem Ziel, Mitglieder auf medizinischem und medizinrechtlichem Gebiet weiterzubilden, an der Weiterentwicklung des Rechtsgebiets mitzuwirken und öffentlich u. a. für eine Verbesserung des Arzt-Patienten-Verhältnisses einzutreten. Die Festschrift, die zum 25-jährigen Jubiläum der Arbeitsgemeinschaft herausgegeben wird, enthält Beiträge namhafter Autoren zum Thema Arzthaftungsrecht.
Prozess- und Ressourcensteuerung im Gesundheitssystem
by Guido OffermannsIn dem Buch werden aktuelle Fragen der Steuerung im Gesundheitssystem thematisiert. Ein Bezugsrahmen für notwendige Veränderungen wird beschrieben und daraus Anforderungen an ein modernes Krankenhausmanagement abgeleitet. Zudem wird die Wirksamkeit unterschiedlicher Qualitätsmodelle untersucht und ein Konzept zur Entwicklung von Gesundheitszielen mit Blick auf Prävention und Gesundheitsförderung geliefert. Leitmotiv ist hierbei die Steigerung der Wertschöpfung für Patienten sowie die Befähigung der Mitarbeiter, bestmögliche Qualität zu bieten.
Advanced Mathematical Methods for Finance
by Giulia Di Nunno Bernt ØksendalThis book presents innovations in the mathematical foundations of financial analysis and numerical methods for finance and applications to the modeling of risk. The topics selected include measures of risk, credit contagion, insider trading, information in finance, stochastic control and its applications to portfolio choices and liquidation, models of liquidity, pricing, and hedging. The models presented are based on the use of Brownian motion, Lévy processes and jump diffusions. Moreover, fractional Brownian motion and ambit processes are also introduced at various levels. The chosen blend of topics gives an overview of the frontiers of mathematics for finance. New results, new methods and new models are all introduced in different forms according to the subject. Additionally, the existing literature on the topic is reviewed. The diversity of the topics makes the book suitable for graduate students, researchers and practitioners in the areas of financial modeling and quantitative finance. The chapters will also be of interest to experts in the financial market interested in new methods and products. This volume presents the results of the European ESF research networking program Advanced Mathematical Methods for Finance.
IT-Berater und soziale Medien
by Ralf LeinemannIT-Produkte sind häufig sehr komplex. Daher spielen Berater bei Kaufentscheidungen eine wichtige Rolle. In dem Band setzen sich die Autoren mit dieser Situation auseinander und befassen sich mit ihren Auswirkungen auf Kommunikationsabteilungen von Unternehmen. Sie gehen auch auf die wachsende Bedeutung von Social Media und den damit einhergehenden Veränderungen der Beraterlandschaft ein. Zudem werden regionale Besonderheiten bzw. die Situation in Deutschland im internationalen Kontext betrachtet.